The overall objective of this pillar is to enable WEL become a dynamic, self-sustaining and effective women and girls’ rights organization. WEL will become a stable and highly performing organization with a diversified resource base. Our interventions for each of these are elaborated thus:

a)Organizational Learning and Accountability:Human resources development: create spaces and opportunities for staff to undertake professional growth and development and staff welfare; ensure a supportive climate for knowledge management, learning and innovation; andestablish a multi-sectoral technical reference group.

b)Resource Mobilization: Resource mobilization strategy: Develop and operationalize detailed well thought through resource mobilization strategy, policy and plans for WEL – includes policy for reserve funds.

c)Communications and Marketing: Visibility and profiling: build consistent and powerful branding at local, national, regional and international levels and increase WEL brand awareness. This will be realized in part through media partnerships and utilization of various social media platforms.

d)Monitoring and Evaluation: Further improve and fully operationalize M&E system for WEL – establishment of M&E framework, tools, policies & procedures and best practices.